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SEO/SMO Analyst

| Uncategorized | November 15, 2012


The SEO/SMO Analyst is responsible for implementing SEO and social-media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility
• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs(XML sitemaps, shopping feeds, webmaster tools)for purposes of diagnostic reporting on client projects
• Help toc reate and support marketing content to socialize and use for social media purposes (e.g.customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
Professional Competencies
• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task i

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